The Maldives Marketing and Public Relations Corporation (MMPRC), operating under its renowned brand Visit Maldives, has officially named internationally acclaimed actress and entrepreneur Katrina Kaif as the Global Ambassador for Maldives Tourism. This high-profile partnership launches alongside the destination’s new Summer Sale Campaign, aimed at attracting traveler from across the globe to experience the Maldives’ pristine beaches, vibrant marine biodiversity, and unparalleled luxury offerings.
Recognised as a global lifestyle icon, Katrina Kaif brings a powerful blend of artistic talent and entrepreneurial spirit to the role. With a storied career in Indian cinema and numerous accolades, including the prestigious Forbes Icon of Excellence award, Katrina has also made her mark in the business world. Her dynamic presence and influence make her an ideal advocate for a destination celebrated for its elegance, tranquility, and world-class hospitality.
In her statement on the new collaboration, Katrina expressed her enthusiasm:
“The Maldives embodies pure beauty and refined luxury—an escape that soothes the soul. It’s a true honour to represent the Sunny Side of Life. Through this partnership, I look forward to inspiring more people to explore this extraordinary paradise and its exceptional experiences.”
Visit Maldives’ CEO and Managing Director, Mr. Ibrahim Shiuree, shared his excitement about the partnership:
“We’re incredibly proud to have Katrina Kaif as our Global Brand Ambassador. Her charisma, global reach, and authentic engagement with fans make her the perfect choice to represent the Maldives, especially as we roll out our exciting summer promotions in major source markets.”
The Summer Sale Campaign is currently active in key regions including the UK, India, Russia and CIS countries, Italy, Germany (DACH), Spain, and Poland. It features specially curated deals across the Maldives’ luxury resorts, charming guesthouses, and family-focused accommodations. Designed to boost tourism for Summer 2025 and beyond, this initiative highlights Visit Maldives’ continued efforts to position the destination as a top choice for unforgettable tropical getaways.
